Maya Luna — Packaging Design, Brand Alignment & Full Website Rebuild
The Brand Overview
Maya Luna is a ceremonial wellness brand rooted in community, plant-based products, and transformational experiences. Their offerings span physical products, coaching, ceremonies, and educational events — requiring a brand and website that could support both emotional storytelling and real-world business operations.
What began as a focused packaging refinement project evolved into a complete brand alignment and digital infrastructure rebuild designed to support scalable growth.
Branding & Packaging Development
The collaboration began with packaging design for Maya Luna’s Sun Lite microdosing capsules.
The objective was to elevate visual cohesion while preserving the ceremonial, heart-centered identity of the brand.
Key contributions included:
Layout hierarchy for strong print clarity
Colour balancing to enhance gold typography and brand warmth
Adjustment of geometric background elements for visual harmony
Recreation of the central capsule and mushroom illustration as a clean, scalable vector in Adobe Illustrator (based on client-supplied AI concept artwork)
Rebuilding the primary illustration as vector artwork ensured crisp print output, production scalability, and long-term brand consistency across both packaging and digital environments.
This phase required thoughtful visual identity refinement and strategic brand alignment — core components of my Branding Services.
Website Rebuild & Digital Infrastructure
As Maya Luna expanded their product sales and brand, including coaching, and ceremonial events, their existing website structure no longer supported their growth.
Rather than patch the original framework, we rebuilt the website from the ground up on a fresh WordPress installation — prioritizing performance, scalability, and long-term flexibility.
The new ecosystem included:
Elementor Pro for flexible, future-proof content management
WooCommerce integration for product-based e-commerce
Structured layouts for ceremonies, events, and coaching offers
Sacred geometry and aztec design systems woven throughout the site
Custom iconography and digital brand assets
Optimized storytelling structure to balance education and conversion
The result is an immersive yet intuitive digital experience that supports product sales, event registrations, coaching programs, and ongoing community growth.
This project reflects my approach to strategic Website Design & Development for Product & Coaching Brands.
Results & Long-Term Impact
Cohesive visual identity across packaging and digital platforms
Scalable backend structure for expanding offerings
Improved product clarity and storytelling flow
Flexible framework supporting both e-commerce and coaching offers
A long-term digital foundation aligned with the brand’s ceremonial ethos
What began as packaging refinement evolved into a complete digital growth platform.
If you're building a hybrid brand — combining products, coaching, events, or digital offers — and need both refined brand identity and scalable website infrastructure, explore my Branding & Web Design Packages or start a project inquiry.